Fictional Brief from Designerbriefs
Yokõ is a Japanese matcha bar inspired by Tokyo’s quiet side streets and fast-paced city life. It’s made for urban people who move quickly but love moments of stillness. Every drink is prepared slow, to help others slow down.
Yokõ is a Japanese matcha bar inspired by Tokyo’s quiet side streets and fast-paced city life. It’s made for urban people who move quickly but love moments of stillness. Every drink is prepared slow, to help others slow down.
The idea
I focused mainly on the idea of taking a moment for oneself and disconnecting from the city’s frenzy. 🧘♀️🌿 From this came the payoff “Find your Moment in Matcha” and the visual concept of the dashed line, which symbolizes the moments in life that we should live mindfully, instead of getting swept away by a fast and continuous flow without ever pausing.
I then applied this concept across the entire brand identity: from business cards to the menu, all the way to the icons. ✨ Let me know what you think, I hope you like it! 🫶
I focused mainly on the idea of taking a moment for oneself and disconnecting from the city’s frenzy. 🧘♀️🌿 From this came the payoff “Find your Moment in Matcha” and the visual concept of the dashed line, which symbolizes the moments in life that we should live mindfully, instead of getting swept away by a fast and continuous flow without ever pausing.
I then applied this concept across the entire brand identity: from business cards to the menu, all the way to the icons. ✨ Let me know what you think, I hope you like it! 🫶
Font: Parkinsans from Google fonts
Mockups: Mr Mockup
Mockups: Mr Mockup
